All of us love personalized services. Regardless of the business you’re running, personalization can make a huge difference. The same applies to email marketing as well.
By collecting data on customer behaviors, you can find out what they’re interested in, which also helps you personalize the email tailored to their unique behavior and the interest. Best of all, personalizing emails are hugely helpful to enhance your email open rates and click-through rates.
Personalized promotional emails were shown to lift transaction rates and revenue per email six times higher, according to a study. Without a doubt, email personalization is very crucial to your marketing success.